like gold dust
1
(of something valuable and desirable) extremely difficult to get, particularly due to a lot of people desiring it as well
The idiom "like gold dust" originated from the preciousness and rarity of gold dust, which is extremely scarce and difficult to find. It is used to describe something that is in high demand or highly sought after, but is scarce or limited in availability.
- Tickets for the concert were like gold dust, selling out within minutes of being released.
- During the holiday season, finding a parking spot in the busy shopping district is like gold dust.
- In the job market, qualified candidates with specialized skills are like gold dust for employers.
- Limited edition collectibles from that popular franchise are like gold dust among avid fans.
- In the real estate market, affordable and well-located properties are like gold dust, often quickly snatched up by buyers.